Legal
Terms of Service
Last updated: 24 May 2026
These Terms of Service (“Terms”) form a binding agreement between you (“you” or “Vendor”) and Buvvo Technologies Ltd (RC 1928374), based in Lagos, Nigeria (“Buvvo”, “we”, “us”), governing your access to and use of the Buvvo platform — including our website, dashboard, APIs, mobile and web applications, and any related services (together, the “Service”). By creating an account, connecting a WhatsApp Business number, or otherwise using the Service, you confirm that you have read, understood, and agreed to these Terms and to our Privacy Policy. If you are using the Service on behalf of a business, you confirm you have authority to bind that business to these Terms.
1. What Buvvo does
Buvvo is a software platform that helps small and medium-sized businesses run their commerce operations over WhatsApp. The Service helps Vendors:
- Connect their own WhatsApp Business number to Buvvo via Meta’s Embedded Signup flow.
- Receive incoming WhatsApp messages from their customers in a unified dashboard inbox.
- Reply manually or allow an AI-powered assistant to auto-reply to customer enquiries, take orders, and route conversations.
- Manage a catalogue of products, accept payments through integrated providers (such as Paystack), and track orders.
- Maintain records of conversations, customers, and order history.
Buvvo is an independent platform. We are a customer and developer of the WhatsApp Business Platform; we are not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., WhatsApp LLC, or any of their affiliates.
2. Eligibility
- You must be at least 18 years old.
- You must be operating a legitimate business, lawfully registered or otherwise authorised in your jurisdiction.
- You must own, or be legally authorised to use, the WhatsApp Business number you connect to the Service.
- You must not be prohibited from using WhatsApp, Meta Platforms, or our payment partners under any applicable sanctions or platform policy.
3. Your account
You are responsible for the accuracy of the information you provide when registering, for keeping your login credentials confidential, and for all activity that occurs under your account, whether or not you authorised it. Notify us promptly at support@buvvo.ng if you suspect any unauthorised access.
4. WhatsApp Business Platform compliance
Buvvo connects to the WhatsApp Business Platform on your behalf using credentials you authorise through Meta’s Embedded Signup flow. By using the Service to send or receive WhatsApp messages, you acknowledge and agree that:
- You will comply with the WhatsApp Business Messaging Policy and the WhatsApp Business Solution Terms, as updated from time to time.
- You will obtain valid opt-in from each customer before sending them messages through the Service, in a manner that satisfies the WhatsApp Business Messaging Policy.
- You will not use the Service to send spam, bulk unsolicited messages, scams, deceptive content, content that infringes intellectual property rights, or content that violates applicable law.
- You will not use the Service in connection with goods or services prohibited by WhatsApp’s Commerce Policy (including but not limited to weapons, illegal drugs, regulated substances, animals, adult products, gambling, or human exploitation).
- You remain responsible for the content of any messages sent through your connected WhatsApp Business number, including messages sent by our AI assistant on your behalf based on the configuration you have chosen.
We reserve the right to suspend or restrict the Service, in whole or in part, if your use causes us, our partners, or Meta to be in violation of any applicable policy.
5. Data we process on your behalf
When you use the Service, we process two broad categories of data, both described in detail in our Privacy Policy:
- Your account data — the information you provide to register and operate the Service (business name, contact email, team members, billing information, and the encrypted access tokens that authorise our connection to your WhatsApp Business number).
- Customer conversation data — the messages, phone numbers, names, and any media that your customers send to your WhatsApp Business number, plus the messages we send to them on your behalf. We process this data solely to operate the Service for you (delivering messages, routing the bot, storing conversation history, generating analytics, and complying with law).
You confirm that you have a lawful basis to collect and process your customers’ personal data and that you have provided them with any notices required by applicable data-protection law. You acknowledge that you are the controller of your customers’ personal data and that Buvvo acts as a processor on your behalf.
6. Data retention and deletion
We retain conversation, customer, and account data for as long as your account remains active and for a reasonable period thereafter to comply with our legal, accounting, and audit obligations. You can:
- Delete individual chats or bulk-clear conversations from your dashboard at any time. Deleted conversations are hidden from the dashboard immediately and removed from our active storage according to our retention schedule.
- Disconnect your WhatsApp Business number at any time, which stops new data from being received.
- Request the deletion of your account and associated data by contacting hello@buvvo.ng. We will action verified requests within the timeframes required by applicable law.
We also support Meta’s data-deletion callback. If a user requests deletion through their Meta account, we honour that request at our data deletion endpoint.
7. AI and automated replies
Buvvo includes an optional AI assistant that can read incoming customer messages and reply automatically, based on instructions and data you provide (your product catalogue, FAQs, quick replies, and bot settings). You acknowledge that:
- Automated replies generated by the assistant are sent from your connected WhatsApp Business number and are treated as your messages.
- You are responsible for reviewing, monitoring, and configuring the assistant in line with the WhatsApp Business Messaging Policy and applicable law (including consumer-protection and advertising law).
- AI systems can make mistakes. We provide controls to pause the bot, edit its responses, and intervene at any time, but we do not guarantee that automated replies will be free from errors.
8. Acceptable use
In addition to the WhatsApp policies referenced above, you agree not to, and not to permit any third party to:
- Use the Service to engage in unlawful, fraudulent, or deceptive activity, or to facilitate any of the same.
- Send messages that harass, threaten, defame, or violate the privacy or intellectual-property rights of others.
- Attempt to interfere with, probe, scan, or test the security or integrity of the Service, or to circumvent any rate limits, authentication, or access controls.
- Reverse-engineer, decompile, or attempt to extract the source code of the Service, except to the extent expressly permitted by law.
- Use the Service to build a competing product or resell access to the Service without our prior written consent.
- Misrepresent your identity, your business, or your affiliation with any person or organisation.
9. Payments and billing
Some features of the Service require a paid subscription. If you choose a paid plan, you authorise us (or our payment processor) to charge the payment method on file according to the plan you select. Subscriptions renew automatically until cancelled. Fees are exclusive of any applicable taxes, which are your responsibility.
Payments collected from your customers (for example, through Paystack for orders placed via WhatsApp) are processed by the relevant third-party payment provider under their own terms. We are not a party to those payment transactions, do not store full card details, and are not responsible for refunds or chargebacks arising from your relationship with your customers.
10. Intellectual property
The Service, including all software, designs, text, graphics, and other materials we provide, is owned by Buvvo or its licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service in accordance with these Terms.
You retain ownership of the content you upload, configure, or generate using the Service (your catalogue, templates, and conversation history). You grant us a worldwide, royalty-free licence to host, process, store, transmit, and display that content solely as necessary to operate, secure, and improve the Service for you.
11. Suspension and termination
You may stop using the Service at any time by disconnecting your WhatsApp Business number and requesting deletion of your account. We may suspend or terminate your access to the Service, in whole or in part, if we reasonably believe that:
- You have breached these Terms, the WhatsApp Business policies, or applicable law;
- Your use of the Service exposes us, our partners, or third parties to legal, security, or reputational risk;
- We are required to do so by a competent authority or by Meta;
- We are discontinuing the Service or a material part of it (in which case we will use reasonable efforts to give you advance notice).
On termination, your right to use the Service ends immediately. Sections of these Terms that by their nature should survive termination (including ownership, disclaimers, limitation of liability, indemnity, and governing law) will continue to apply.
12. Disclaimers
The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted operation.
We do not warrant that WhatsApp message delivery will be timely, uninterrupted, or error-free, because message transit depends on Meta and the customer’s network. We do not warrant that the AI assistant will produce specific outcomes for your business.
13. Limitation of liability
To the maximum extent permitted by law, neither Buvvo nor its directors, employees, agents, or licensors will be liable for any indirect, incidental, special, consequential, or exemplary damages, including loss of profits, revenue, goodwill, data, or business opportunities, arising out of or related to your use of the Service.
Our aggregate liability for any claim arising out of or related to these Terms or the Service will not exceed the greater of (a) the fees you paid us for the Service in the 12 months preceding the event giving rise to the claim, or (b) the equivalent of USD 50.
14. Indemnification
You agree to defend, indemnify, and hold harmless Buvvo and its affiliates from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service in breach of these Terms or applicable law; (b) any content you transmit through the Service; (c) your relationship with your customers, including disputes, refunds, and chargebacks; and (d) your breach of any third-party terms, including WhatsApp Business policies.
15. Changes to the Service or these Terms
We may update the Service and these Terms from time to time. If we make material changes to these Terms, we will notify you by email or through the dashboard at least 30 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, your remedy is to stop using the Service and close your account.
16. Governing law and disputes
These Terms are governed by the laws of the Federal Republic of Nigeria, without regard to its conflict-of-laws principles. Any dispute arising out of or in connection with these Terms or the Service will be subject to the exclusive jurisdiction of the courts of Lagos State, Nigeria, except that we may seek injunctive or equitable relief in any jurisdiction where appropriate to protect our rights.
17. General
- Entire agreement. These Terms (together with our Privacy Policy and any plan-specific terms) are the entire agreement between you and us regarding the Service.
- Severability. If any provision is held unenforceable, the remaining provisions will continue in full force.
- No waiver. Failure to enforce any provision is not a waiver of our right to do so later.
- Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
18. Contact us
For questions about these Terms, the Service, or any data we hold about you, contact Buvvo Technologies Ltd at:
- General support: support@buvvo.ng
- Legal and privacy: legal@buvvo.ng
- Company: hello@buvvo.ng
- Privacy Policy: /privacy
- Data deletion: /data-deletion
WhatsApp and the WhatsApp logo are trademarks of WhatsApp LLC. Meta and the Meta logo are trademarks of Meta Platforms, Inc. Buvvo is not affiliated with, endorsed by, or sponsored by WhatsApp LLC or Meta Platforms, Inc.